Big is a guide: Bleu mon Jules Local color
Jules Paturle is only 25 years old but has a thousand ideas. He draws, paints, photographs, creates events... Since 2021, he has channeled all this talent into a single blue-themed project: his brand "Bleu mon Jules" beautifully colors Saint-Tropez.
Screen-printed t-shirts, cozy sweatshirts, swimwear, and well-cut shirts... Bleu mon Jules clothes "stick to the skin" of a clientele full of life, energy, and freedom.
These unisex pieces can be worn at any time of day and have quickly achieved great success. While Jules has always leveraged a very broad and accomplished network of friends – notably by inviting the brands Tafanelli and Saint-Martin-sur-Mer to a pop-up last year – he continues to expand his project.
He now has his own boutique in the fishing district of La Ponche, the most historic area of the village. A "pure" store, made of seagrass, canvases, ropes, crates, oars, and old mirrors.
A Mediterranean flea market that highlights blue, Jules' favorite color. Why this color? Because it has no anchors, it is infinite, and it is promising. A happy blue that can even be found in the Java Bleu evenings that Jules organizes "open-air" all summer long.
