[NU]

Before clothing, there was skin. Before the brand, there was photography. One day during lockdown, Klein blue painted panels, a camera, and this desire to capture something raw, something true. Blue on bodies, that's where it all began. Not a provocation, just an obvious truth: the simplest beauty is often the freest. These images are the starting point of Bleu mon Jules, that moment when a color became much more than just a color.