My story

Blue my Jules is an emotion, a vibration. It's a free, sunny, and spontaneous state of mind. A frozen moment, a moment of life, a memory splashed with blue.

Behind Bleu mon Jules, there is Jules , the sea, and this color which accompanies him everywhere.

Blue?

Hard to explain... I just love him.
It is everywhere in my native Provence: the sea, the sky, the Majorelle ceramics of a friend that have left their mark on my mind.
It is also in my inspirations: the deep blue of Yves Klein , a burst of freedom, and this retro aesthetic that I find in old magazines found in flea markets – Lui Magazine, Photo, Playboy … A time when elegance flirted with eroticism.

An aesthetic born from photography

It all started in the middle of lockdown.
Time, ideas, and the desire to create. I paint boards blue.
Klein, a raw decor that becomes the backdrop for my portraits.
A
2-meter panel, a landscape in the background, a light interview...
And here is the Blue print, my Jules. Then one element stands out
Naturally: the parasol . Symbol of summer, of relaxation, of a certain hedonism.

With film, I capture
refined scenes: the omnipresent blue, a parasol, nudes. A freedom
timeless, that of the roaring twenties and the monokini reigning over
Saint-Tropez.
No artifice, no tattoos, just the beauty of the body in its purest state.

From image to clothing

In 2021, the idea for a t-shirt was born: pure white, a female silhouette sheltered under a parasol, outlined in blue. Designed for my loved ones, it was an immediate hit. Requests poured in, and the adventure took off.

Since then, Bleu mon Jules has followed its own path, between exclusivity and authenticity. Creations in ultra-limited series , a refined artistic direction: drawings with blue lines on a white background, a Côte d'Azur spirit . Each collection can be discovered on our website or in our concept store Port Bleu , open only in summer, in Saint-Tropez since 2022.

Femme nu avec peinture bleu - Bleu Mon Jules

More than a brand, a state of mind

Bleu mon Jules is also a family, encounters, emblematic places that appropriate the brand's identity by dressing their teams in exclusive creations.

It's finally an art of living: the Javas Bleues , timeless evenings, where we rediscover the essence of the great hours of Saint-Tropez. A marine decor, fishing nets, captain's caps, a seventies blue neon, and in the background, the projection of films with a soft and erotic aesthetic... A frozen moment, like a photograph of a bygone era.

Blue my Jules, it’s a story of passion.
That of colors, shapes, summer memories.
That of a blue that crosses time.