Bleu mon Jules is an emotion, a vibration. It's a free, sunny, and spontaneous state of mind. A frozen instant, a moment of life, a memory splashed with blue. Behind Bleu mon Jules, there's Jules, the sea, and this color that accompanies him everywhere.

It's everywhere in my native Provence: the sea, the sky, a friend's Majorelle ceramics that left a lasting impression on me. It's also in my inspirations: the deep blue of Yves Klein, a burst of freedom, and that retro aesthetic I find in old magazines unearthed at flea markets – Lui Magazine, Photo, Playboy… An era where elegance flirted with eroticism.

It all started during lockdown. Time, ideas, and the desire to create. I painted boards in Klein blue, a raw setting that became the backdrop for my portraits. A 2-meter panel, a landscape in the background, a light-hearted interview…

And so Bleu mon Jules was born. Then an element naturally imposed itself: the parasol. A symbol of summer, idleness, a certain hedonism.

With film photography, I capture stripped-down scenes: omnipresent blue, a parasol, nudity. A timeless freedom, that of the Roaring Twenties and the monokini reigning in Saint-Tropez. Without artifice, without tattoos, just the beauty of the body in its purest state.

In 2021, the idea for a T-shirt was born: pure white, a feminine silhouette sheltered under a parasol, outlined in blue. Designed for my loved ones, it was an instant hit. Requests poured in, and the adventure began.

Since then, Bleu mon Jules has been carving its own path, balancing exclusivity and authenticity. Its creations come in ultra-limited editions, with a refined artistic direction: blue line drawings on a white background, evoking the French Riviera spirit. Each collection can be discovered on our website or in our concept store, Port Bleu, open only during the summer in Saint-Tropez since 2022.

Bleu mon Jules is also a family, encounters, and iconic places that embrace the brand's identity by dressing their teams in exclusive creations.

It's ultimately a lifestyle: Les Javas Bleues, timeless evenings, where one rediscovers the essence of Saint-Tropez's golden age. A marine setting, fishing nets, captain's caps, a seventies blue neon light, and in the background, projections of films with a soft and erotic aesthetic... A frozen moment, like a photograph of a bygone era.

Bleu mon Jules, it’s a story of passion. The passion for colors, shapes, summer memories. The passion for a blue that transcends time.