The Blue my Jules universe
A blue born from a memory
Summer Legacy
Bleu mon Jules is a brand embroidered in salt and memory.
Inspired by Saint-Tropez, born from a notebook of memories and a need to write summer directly onto the skin. Each piece carries a vibration, a place, an emotion.
Places, brands, moments
Blue mixes with the others
From a restaurant terrace in Ramatuelle to the fiery nights of Marseille, Bleu mon Jules collaborates with places, minds, and brands that share the same light. Casa Amor, Torpez, Tafanelli… and many more.
When Blue Turns to Night
Java Bleu, your most beautiful summer nights
Between music, embroidery, and sea spray, Java Bleu evenings are a free, vibrant, collective celebration. Saint-Tropez, Biarritz, Marseille... Our events bring the brand to life in the real world, with our feet in the sand.
A brand laid over in transit
**Chosen places, suspended moments**
Bleu mon Jules can be found in exclusive locations. Boutiques, restaurants, private beaches, festivals... Each point of sale or partner is selected for its beauty, its spirit or its connection to summer.
A place to experience summer
**The Saint-Tropez Shop, where Blue & memories meet**
Located at 21 rue de la Ponche in Saint-Tropez, our boutique is more than a point of sale: it’s a break. A sea breeze, vibrant colors, clothes that tell stories.
Come try on the pieces! Whether it's our iconic t-shirts or our embroidered shirts & swimsuits.
The team is there to share, advise, and offer you a timeless moment.
What's New
TOUT AFFICHER-
Saint-Tropez stripes
Regular price €80,00Regular price -
Washed Palm Tree
Regular price €75,00Regular price
