Bleu Mon Jules at the Grande Braderie de Saint-Tropez 2025

Bleu mon Jules sets up shop on rue Gambetta

Every year, at the end of summer, Saint-Tropez slows down a bit.
Yachts weigh anchor, towels disappear from the beaches,
and the alleys catch their breath...
But before the port goes to sleep, one last major event brings the village to life: the Saint-Tropez Grande Braderie.

And this year again, Bleu Mon Jules is there, faithful to its post, at 71 rue Gambetta, from Thursday to Sunday, from 9 AM to 7 PM, with a salty smile and shirts creased by the offshore wind.

⚓️ A legendary gathering under the October sun

The Braderie is a bit like summer's last dance:
locals, late vacationers, and lovers of the South meet there between two cappuccinos at Sénéquier and a stroll along the port.
Boutiques open their doors wide, prices drop, and all of Saint-Tropez takes on a cheerful, Tropezian market atmosphere.

For Bleu Mon Jules, it's above all an opportunity to meet those who have worn blue since the beginning.
The loyal customers, the friends, the curious ones…
All come to hunt for the last pieces of summer, the embroidered t-shirts, the light shirts, the travel sweatshirts, at -50%, before they disappear for good.

🌊 A braderie, but above all a meeting

Beyond the good deals, it's the spirit of the brand that hangs in the air:
the laughter, the stories, the memories of Java Bleue, the sunsets of Pampelonne, and morning coffees on place des Lices.
Between two fittings, we often talk about the sea, the next trip,
and upcoming novelties, those inspired by the same blue,
but already sailing towards new horizons.

☀️ What's next?

The Saint-Tropez Braderie 2025 ends with empty arms, a full heart.
The racks are bare, the bags are overflowing,
and Jules is already thinking about what's next:
new pieces, getaways, collaborations, and, of course,
a next season under the sign of the sun.

"Blue never fades. It just changes its light."
- Jules