Blue mon Jules Lille Bradery
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Bleu mon Jules at the Lille Braderie: the spirit of La Ponche in the North
The event has become a tradition.
For the third consecutive year, the blue of Saint-Tropez will color the cobblestones of the Lille Braderie for a unique weekend.
Amidst mussels and fries, early morning bargain hunters, and festive streets, Bleu mon Jules sets up its sunny universe in the heart of the North.
A bridge between two cultures.
Java Bleu meets Ch'ti conviviality.
A story of loyalty: a look back at the 2024 and 2025 editions
Since our first installation at the Lille Braderie 2024, the adventure has naturally taken hold.
Many of you came to discover the brand, feel the materials, try on the sweatshirts, and chat as if we already knew each other.
In 2025, the excitement confirmed this connection.
Reunions.
New faces.
Pieces that went on to live a new story in the North.
The Braderie has become our northern home port.
A much-anticipated moment, both for those who knew us in Saint-Tropez and for those who discover us here, between two stalls and three coffees.
We love this meeting between the South and the North.
Between the blue of the Mediterranean and the energy of Lille.
Between the celebration and the clothes we keep.
The ideal collection for stylish treasure hunting
At the Braderie, you walk a lot.
You stop often.
You leave early.
You come back late.
You need clothes made for living the whole day.
Our essentials are designed for that:
The light gray sweatshirt
Ideal for cool mornings at the stalls. Soft, comfortable, bright.
The black hooded sweatshirt
Simple and elegant, perfect for going from treasure hunting to aperitif without changing.
The navy blue zippered sweatshirt
The most versatile piece. You open, you close, you adjust according to the rhythm of the day.
Sweatshirts made to last.
Pieces you wear in Lille as well as in Saint-Tropez.
Where to find us this year at the Lille Braderie?
Coming to Bleu mon Jules at the Braderie is not just buying clothes.
It's experiencing a moment.
A little music.
Encounters.
Discussions.
A simple and sincere festive spirit.
Our ephemeral point of sale will be located in the heart of the Braderie, in the Vieux-Lille sector.
Precise information on the location and opening hours will be communicated very soon.
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When Saint-Tropez meets Lille
The Lille Braderie is the largest open-air market in Europe.
Bleu mon Jules is a brand born in La Ponche, Saint-Tropez.
Two worlds that intersect.
Two ways to experience celebration.
A shared taste for beautiful, simple things.
Every year, we come back with the same desire.
To share the blue.
To create memories.
And to make our pieces travel far beyond the sea.
In summary
- Bleu mon Jules Lille Braderie, a tradition since 2024
- Iconic sweatshirts designed for treasure hunting and post-braderie activities
- A pop-up store in the heart of Vieux-Lille
- A meeting between the spirit of Saint-Tropez and the energy of the North
Bleu mon Jules.
For those who live lightly, even in the middle of the Braderie.
