Bleu mon Jules opens its first pop-up store in Biarritz

June 20, 2026

There's news we'd dream of keeping secret for a few more days.

Taking the time to turn the key in the lock, open the shutters, arrange the first pieces of the collection, and let the ocean air in.

But this time, the secret didn't last long.

This summer, Bleu mon Jules is opening its first pop-up store in Biarritz.

A Summer Between Saint-Tropez and Biarritz

Bleu mon Jules has always told seaside stories. Stories of early mornings, swimsuits drying in the sun, t-shirts worn all season, and memories brought back in suitcases.

After Saint-Tropez, it's Biarritz's turn to host us for a summer.

Two different cities, but the same art of living: one where you slow down, enjoy long days, and every detail matters.

Meet Us at 45 rue Gambetta

From June 15 to September 15, 2026, find us at 45 rue Gambetta, in the heart of Biarritz.

You can discover the entire Summer 2026 collection, try on our pieces, chat with our team, and experience the Bleu mon Jules universe in person, not just through a screen.

A boutique designed like a vacation home: simple, welcoming, and open to all who love beautiful summers.

Discover the Summer 2026 Collection

Our boutique will feature the season's new arrivals: t-shirts, sweatshirts, shirts, swimsuits, caps, and accessories designed to accompany you all summer long.

If you can't make it to Biarritz, the entire collection is still available on our online store.

We look forward to welcoming you, whether in Saint-Tropez, Biarritz, or elsewhere.