Typical Saint-Tropez Brands

The Quintessential Brands of Saint-Tropez: The Soul of the South Sewn into Style

Saint-Tropez is not just a legendary port or a film set – it’s a way of life, a light, an allure.
Since the 60s, the village has inspired designers who have captured this chic nonchalance and this sunshine in couture. Some brands were born here, others found refuge. Together, they wove the myth of Tropezian style.

Here are the iconic brands of Saint-Tropez, those that tell the story of the place as much as its endless summers.

K. Jacques: The original icon

Behind every step on the cobbled streets of Saint-Tropez, there’s a pair of K. Jacques.
Created in 1933 in a small workshop on Rue Allard, the brand invented the Tropezian sandal – made of natural leather, minimalist, handmade.
From Brigitte Bardot to Kate Moss, everyone has slipped their foot into them.
It’s the quintessential artisan chic of the South, one that never goes out of style.

📍 16 rue Allard, Saint-Tropez
🌐 kjacques.fr

Vilebrequin: The swimsuit of the dolce vita

1970s, Saint-Tropez harbor: Fred Prysquel drew inspiration from surfers and the azure sky.
He created Vilebrequin, the village's cult swimsuit – colorful, elegant, lightweight.
The father/son model became a symbol of eternal summer.
It's a sunny brand, just like Saint-Tropez: joyful, free, hedonistic.

📍 6 rue Georges Clemenceau, Saint-Tropez
🌐 vilebrequin.com

Gas Bijoux: Sunshine in jewelry

In the 1960s, André Gas sold his creations on Pampelonne beach.
Today, Gas Bijoux is an international house, but its heart remains in Saint-Tropez.
Its handmade jewelry from Marseille shines like sunbeams: golden, colorful, inspired by travel and the South.

Style: bohemian, sunny, elegant.
📍 15 rue Gambetta, Saint-Tropez
🌐 gasbijoux.com

Les Canebiers: Relaxed elegance

Less known but typically Tropezian, Les Canebiers champions a simpler, more local Riviera style.
Linen, cotton, open shirts, printed shorts – everything here breathes the sea and the narrow streets of the port.
It's the brand for long lunches at Club 55, with friends and warm sand.

📍 Rue Gambetta, Saint-Tropez
🌐 lescanebiers.com

Banana Moon: The beach spirit

Born on the French Riviera, Banana Moon embodies youth, color, and fun.
Between retro bikinis and beachwear, the brand retains that light, joyful touch unique to Saint-Tropez.

📍 Rue Allard, Saint-Tropez
🌐 bananamoon.com

Bleu mon Jules: The new breath of the South

And then, there's Bleu mon Jules.
A brand born in Saint-Tropez, between sky and sea, it celebrates travel, the Mediterranean, and endless summers.
Its t-shirts, shirts, and sweatshirts are designed as souvenirs of stopovers: hand-drawn designs, delicate embroidery, sunny colors.
Each piece tells a story – an aperitif at the port, a dance at Blue Cargo, a cruise in a Riva.

It's the new voice of Tropezian style: free, poetic, and terribly blue.

📍 Pop-up store in La Ponche, Saint-Tropez
🌐 bleumonjules.com

A style, a light, a legend

From K. Jacques to Bleu mon Jules, the brands of Saint-Tropez share the same promise:
that of an endless summer, a free style, and a discreet luxury.
A wardrobe born by the water, blending craftsmanship, creativity, and sunshine.