St Tropez Red: Jump on board with summer's must-have inflatable

A t-shirt that floats between memories and splashes

Conceived as a nod to summers in Saint-Tropez, to those moments when you wait on the sand for someone to re-inflate the pink flamingo, this t-shirt is a salty madeleine.
A simple design. A red buoy. A childhood white.
And that feeling that summer will never truly end.

A graphic piece, not graphic for nothing

The buoy, at Bleu mon Jules, is not a hotel-club gadget.
It's a symbol.

It's the one we dragged to the sea grumbling,
the one we almost fell asleep on,
the one we grudgingly lent to our little cousin.

Screen-printed with care on thick white cotton, the red buoy sits there, like a vibrant memory, both funny and sincere.

How to wear it?

As always with us:

• Barefoot, denim shorts, back from the beach
• Or with white trousers and espadrilles, for strolling in La Ponche
• Or even in the city, like a flag of the South in the grey of the pavements

The "Red Buoy" t-shirt is available online, in limited edition, because we can't print all the summers in the world.