TOUTMA: The Art of Bringing the Tropezian Spirit to Life
Behind Bleu mon Jules, there is first and foremost a color.
A deep blue that has become a signature, the common thread of a project born in Saint-Tropez and which, in a few years, has established itself as a true manifesto of art de vivre.
Living in the village for twenty-seven years, Jules Paturle grew up to the rhythm of the port, the pointu boats, the summer visitors and the local figures who shape the soul of Saint-Tropez.
During the Covid period, when time seemed suspended, he immersed himself in his passion for flea markets. Old magazines and photographs made him want to tell the story of this territory, which he knows by heart, in a different way.
He then invested in a film camera, painted a blue background in his garage and began photographing the inhabitants of the village.
Farmers, fishermen, artisans or discreet personalities: they all have in common a story to pass on.
The blue catches the eye. The portraits multiply. A community is created.
For nearly two years, Jules traveled around the PACA region aboard a truck converted into a mobile studio, multiplying portraits and encounters.
From this photographic adventure, a clothing line naturally emerges.
Vintage-inspired t-shirts, inspired by 1970s Saint-Tropez, sunny photo shoots between Marseille and the Côte d’Azur…
Bleu mon Jules becomes a brand in its own right.
Between photography, clothing and parties, Jules composes a contemporary narrative of the French coastline.
A free, joyful vision deeply rooted in the territories he traverses.
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